Childcare Choices Campaign ITT 2024 con_25355

A Contract Award Notice
by DEPARTMENT FOR EDUCATION

Source
Contracts Finder
Type
Contract (Services)
Duration
2 year
Value
£2M
Sector
PROFESSIONAL
Published
24 Jun 2024
Delivery
23 Apr 2024 to 22 Apr 2026
Deadline
22 Mar 2024 18:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare. Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers. We are looking for an end-to-end campaign solution that includes: 1. An end-to-end creative campaign strategy 2. Refreshed creative look and feel and message development within the existing parameters. 3. Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc. 4. PR, including brand partnerships. 5. Design integration/guidance for the existing campaign website (owned by HMRC)

Award Detail

1 Four Communications Group (Greater London)
  • Value: £1,560,000

CPV Codes

  • 79416000 - Public relations services

Indicators

  • Contract is suitable for SMEs.

Other Information

Redacted Contract RM6125-Client-Call-Off-Contract-LOA & Schedules Final (24-05-24) Redacted.docx

Reference

Domains