Digital Communications and Resident Engagement Services

Concepts

• information technology
• communication software
• tailored digital communication
• relevant digital platforms
• existing residents
• digital engagement tools
• residents
• digital publications
• important communication
• • bespoke digital platforms

Location

London

Description

To create, develop and implement unique, branded, and relevant digital platforms to showcase and promote regeneration projects. 1. Build and maintain a dynamic regeneration specific website and digital engagement tools that have the capacity to operate as standalone and as fully integrated systems in the Clarion estate. The project name, logo mark and colour palette to follow Clarion Housing brand guidelines. 2. Increase transparency and innovation within the sector: build trust with residents during the construction process. This will foster a feeling of ownership of the new homes before completion and handover. 3. Improve communication with residents by supporting our regeneration team with evidence about the work conducted and social value impact. Residents and other stakeholders will benefit from access to other project platforms and content.

Total Quantity or Scope

Objectives of the service: … Vision for the service: Our vision is to bring a new lease of life to the neighbourhoods earmarked for regeneration, improving conditions for existing residents and making them desirable places to live. We will deliver high quality, mixed tenure communities with private and public outdoor spaces. It is important communication is delivered in a holistic way, allowing multiple entry points and tailored content so each resident feels they are at the centre of the regeneration. Each bespoke platform built by the supplier meets the needs of the local community, highlighting site activity, and tracks the progress of the project. This shows how and why we build places our residents wish to live. As each project develops and displays best practice it builds trust in our communities and brand. Platforms that demonstrate unique opportunities for engagement by providing: • Bespoke digital platforms, tailored by project and the needs of existing residents, and wider community. • A hub of information documenting each step of the customer journey. The content is arranged to address the needs of specific stakeholder groups. • The platform de-risks project delays, challenging stakeholder groups and supports reputation management through an evidence-based approach to communication. • Open access to residents demonstrating project delivery; resulting in positive feedback and personal investment. • Manages expectations through tailored digital communication allowing a personal approach by creating specific information for each household builds trust. • Provides regular updates through print and digital publications (newsletters), platform content updates. • Reflects residents needs during the design phase. • Social value initiatives delivered throughout the regeneration timeline. • Two-way interface with residents via the platform

Award Detail

CPV Codes

• 72000000 - IT services: consulting, software development, Internet and support
• 48510000 - Communication software package

Indicators

Legal Justification

The purpose of this VEAT is to validate the decision to directly award a contract the ebrik Ltd for the provision of digital communications and resident engagement services to support regeneration projects and highlight the construction of new homes on sites across the country. Objectives of the service: To create, develop and implement unique, branded, and relevant digital platforms to showcase and promote regeneration projects. Ebrik will: 1. Build and maintain a dynamic regeneration specific website and digital engagement tools that have the capacity to operate as standalone and as fully integrated systems in the Clarion estate. The project name, logo mark and colour palette to follow Clarion Housing brand guidelines. 2. Increase transparency and innovation within the sector: build trust with residents during the construction process. This will foster a feeling of ownership of the new homes before completion and handover. 3. Improve communication with residents by supporting our regeneration team with evidence about the work conducted and social value impact. Residents and other stakeholders will benefit from access to other project platforms and content. Vision for the service: Our vision is to bring a new lease of life to the neighbourhoods earmarked for regeneration, improving conditions for existing residents and making them desirable places to live. We will deliver high quality, mixed tenure communities with private and public outdoor spaces. It is important communication is delivered in a holistic way, allowing multiple entry points and tailored content so each resident feels they are at the centre of the regeneration. Each bespoke platform built by ebrik meets the needs of the local community, highlighting site activity, and tracks the progress of the project. This shows how and why we build places our residents wish to live. As each project develops and displays best practice it builds trust in our communities and brand. Ebrik's USP's Their platforms demonstrate unique opportunities for engagement by providing: • Bespoke digital platforms, tailored by project and the needs of existing residents, and wider community. • A hub of information documenting each step of the customer journey. The content is arranged to address the needs of specific stakeholder groups. • The platform de-risks project delays, challenging stakeholder groups and supports reputation management through an evidence-based approach to communication. • Open access to residents demonstrating project delivery; resulting in positive feedback and personal investment. • Manages expectations through tailored digital communication allowing a personal approach by creating specific information for each household builds trust. • Provides regular updates through print and digital publications (newsletters), platform content updates. • Reflects residents needs during the design phase. • Social value initiatives delivered throughout the regeneration timeline. • Two-way interface with residents via the platform Service includes: • Design and build the digital infrastructure. • Website and digital platform development. • Social media promotion: content creation with responsibility to post regularly on different channels. • Integrate platforms and content into the Clarion digital estate when required. • Site visits - regular site visits to be part of the regular updates, including interviews with contractors on site, video walkthroughs of partially completed buildings and additional filming as required. • Creation of written promotional material for distribution and inclusion for print and digital presentation, including large format sign boards, hoarding etc. • Develop video content to promote engagement tools and use across digital and social media channels. • Support and maintenance of website, platforms and engagement tools including security. • Any other recommendations to be considered. • Additional services as required.