Marketing and Communications Framework

• Supplying all graphic design and artwork services for Pool Re’s external facing collateral, including but not limited to; posters, leaflets, brochures, reports (short and long), event materials, podcast graphics and more – which can be available in print, online or offline • Supplying graphic design, layout and artwork for Pool Re’s internal set of documentation, including but not limited to; internal policy documents, Powerpoint presentations and more – which can be made available in print, online or offline. • Creating and designing digital assets for online use, such as e-mail templates, digital banners and social media assets – ensuring a seamless and engaging user experience. • Collaborating with the Pool Re marketing and communications team to bring design concepts to life. • Maintaining brand guidelines up to date when necessary, which includes creating new logos, typography, photography and visual assets • Ensuring all designs adhere to the Pool Re brand guidelines, for example; selecting fonts and colour palettes to reinforce brand identity. This will include creating mock ups to illustrate design concepts and allowing decision making. • Ensuring all digital designs adhere to accessibility standards. Create accessible PDFs and uses Acrobat accessibility checker, colour contrast checker and other accessibility tools to ensure compliance with standards. • Development of brand propositions, visual elements and associated multi-channel style guides for services, programmes and partnerships, including but not limited to; creating of identity, colour palette, typography, look and feel. • Manage all aspects of video production required including but not limited to; o Provision of a rationale to support recommended approach o Film production including pre and post production stages o Storyboarding o Venue/actor sourcing o Live Videos o Animation • Proposing a design concept for the Annual Report (approx. 160 pages), including but not limited to; front cover, internal page design and table of contents • Providing copywriting assistance – reviewing the entire content of the Annual Report to ensure consistency of tone of voice is achieved and remove grammatical and spelling errors • Providing photography assistance to ensure relevant photography is used throughout the Annual Report. • Organising the printing of approx. 100 copies of the Annual Report, each year.

Suppliers shall be able to provide a full PR service across a variety of projects. This may include, but is not limited to: • Positioning Pool Re as a thought leader in the terrorism, reinsurance, insurance sector and in the wider media • Developing and implementing PR strategies, plans and tactics across a wide range of projects and campaigns • Defining annual key messages and definitions • Determine which media outlets we should be talking to, based on target audiences • Crafting engaging and newsworthy content for online media and print publications including but not limited to developing and writing advertorials • Managing social media accounts and connections with online influencers • Networking and building strong relationships with journalists and editors, pitching stories, generate interests (drafting and preparing content ahead of interviews) – particularly with specialist trade media • Managing crisis communication and reputational management • Proactively presenting PR opportunities such as conferences, awards, accreditations and speaking opportunities. • Managing and launching PR events • Organising media training of key spokespeople

Includes Public Affairs and Political Monitoring • Implementing an engagement strategy which results in a deep understanding amongst MPs, Peers, Government Officials and relevant bodies such as Think Tanks of our organisational strategy and objectives. • Monitoring the political environment so that we are able to stay abreast of relevant developments in our areas of interest • Identifying and pursuing opportunities that enable us to further our objectives – examples including; responding to Government consultations, developing debate briefings, or partnering at external events • Providing advice and expertise about how we land our messages with different stakeholders and help produce briefings and other materials to support these • Supporting our attendance at political conferences and other political stakeholder events including but not limited to organising fringe meetings