British Museum Brand and Identity Project Phase II Design

Concepts

• design consultancy
• identity project phase ii design
• phase ii
• a brand strategy
• the brand strategy
• the brand idea
• a brand audit
• our brand
• british museum brand and identity project phase ii design
• a coherent and compelling visual and vocal identity

Location

Description

The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity. Increasing activity around the Museum's masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves. The Brand and Identity Project will deliver this transformation. It is being conducted in two phases. In Phase 1 research will be conducted to understand the Museum's position in the global context followed by a brand audit leading to the creation of a brand strategy. An agency has been appointed to Phase I and work is now underway. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally.

CPV Codes

• 79415200 - Design consultancy services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

Please follow this link to view the notice https://www.delta-esourcing.com/tenders/UK-UK-London:-Design-consultancy-service...