GB-London: RBGKEW1390 - Legacy Proposition Development

Concepts

• richmond
• marketing services
• legacy
• a legacy marketing proposition
• a legacy
• rbgkew1390 - legacy proposition development
• develop
• proposition
• new audiences
• rbg kew

Location

Description

Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies

CPV Codes

• 79342000 - Marketing services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Please follow this link to view the notice https://www.delta-esourcing.com/tenders/UK-GB-London:-RBGKEW1390---Legacy-Propos...