Strategic Planning and Media Buying - Full Agency Service

A Tender Notice
by BIRMINGHAM CITY UNIVERSITY

Source
Find a Tender
Type
Contract (Services)
Duration
35.5 month
Value
£9M
Sector
PROFESSIONAL
Published
21 Feb 2025
Delivery
To 08 Mar 2028 (est.)
Deadline
24 Mar 2025 12:00

Concepts

Location

Birmingham

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

Total Quantity or Scope

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels(including UCAS, WhatUni, The Student Room, IDP Connect). Additional information: Though not currently, there is a slight possibility that ERDF sourced funding may be used for this contract.

Renewal Options

The initial contract term is for 3 years with the option to extend for an additional 2 years renewable annually and subject to review and performance.

CPV Codes

  • 79340000 - Advertising and marketing services

Indicators

  • This is a recurring contract.
  • Renewals are available.
  • Professional qualifications are sought.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-market... To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/68G93XUGET GO Reference: GO-2025221-PRO-29523893

Reference

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