Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

Concepts

• marketing services
• coventry
• fixture promotion
• key consumer messages
• consumer point
• key campaigns
• ahdb consumer marketing campaigns
• promote ahdb consumer marketing campaigns
• also positive messaging trials
• marketing

Location

Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.

Award Detail

CPV Codes

• 79342000 - Marketing services