Forever Edinburgh Creative and Brand Marketing Framework

Concepts

• edinburgh
• graphic design
• edinburgh council
• engage edinburgh
• forever edinburgh
• engage edinburgh’s residents
• brand marketing framework
• forever edinburgh creative and brand marketing framework
• marketing
• brand

Location

Description

The City of Edinburgh Council require a framework Agreement of Graphic Designers to create promotional assets and aid with campaign and brand rollout and delivery.

Total Quantity or Scope

Forever Edinburgh is the Destination Marketing organisation for Edinburgh, based within The City of Edinburgh council. Forever Edinburgh is tasked with promoting the City on a national and international stage. Working closely with private tourism businesses, public agencies and the City of Edinburgh Council, they work to ensure that visitors experience the very best of Edinburgh and the city utilises its outstanding tourism assets in a sustainable way. They: Promote Edinburgh around the world to build awareness of and demand for the city to prospective inbound leisure visitors; Provide information and inspiration to visitors and potential visitors so they get the best out of a stay in Edinburgh; Support industry on the delivery of the Edinburgh 2030 Tourism Strategy; Engage Edinburgh’s residents and communities in the positive promotion of their city; Lead our partners in steering city promotional activity; Support industry partners on the delivery of quality assurance initiatives; and Provide advice to visitors and industry partners to ensure local tourism businesses strive to exceed visitors’ expectations. In order to fulfil its remit, Forever Edinburgh is required to produce a large volume and variety of promotional materials. The City of Edinburgh Council require a Framework Agreement of Graphic Designers to create these promotional assets and aid with campaign and brand rollout and delivery. The Council requires small, nimble designers/creative studios who can deliver quick rollout of variety of smaller design assets across web, social, paid digital advertising and print channels. Additional information: Please download the SPD and accompanying information on PCS-T for full details.

Renewal Options

It is the intention of the Council that the Framework Agreement resulting from this process will last for a period of two years with two optional 12 month extensions (2 + 1 + 1), undertaken at the sole discretion of the Council.

CPV Codes

• 79822500 - Graphic design services

Indicators

• This is a recurring contract.
• Renewals are available.
• Financial restrictions apply.
• Staff qualifications are relevant.
• Technical restrictions apply.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The Council is inviting interested organisations to apply for this Contract by noting interest and completing the Single Procurement Document (SPD). This instruction document and the SPD is available for immediate download on Public Contracts Scotland Tender (PCS-T). All SPD questions within the PCS-T online questionnaire must be answered by bidders. A Contract Specific Statement of Requirements which relates to mandatory pass/fail criteria is outlined within Section III of this notice. Responses which pass the mandatory criteria shall be shortlisted to proceed to tender stage by assessment of the following scored question. Part IV: Selection criteria – Technical and professional ability – Question 4C.1 Please provide examples of previous artwork, and a brief methodology (no more than 500 words) on the approach taken, as per the following specification, that provides an example of work expected as part of this Framework Agreement; - Large format outdoor portrait out of home poster (4 Sheet/6 Sheet); - Static social media image/carousel for paid advertising; - Full page print advert; and - Static/GIF format programmatic display advert. The designs should come from campaigns for tourism, events or hospitality if possible. However, if respondents have no experience from these fields, they should provide previous work undertaken from the sector they have worked with they deem most appropriate, with a small description of how they would see the work demonstrated as translating to destination marketing advertising. These designs chosen should be image forward and showcase how the Service Provider is able to integrate brand elements seamlessly into a variety of formats with clear messaging and strong, eye-catching Call to Action (CTAs). Your response is limited to no more than 10 pages, excluding the 500 word limit. The buyer is using PCS-Tender to conduct this PQQ exercise. The Project code is 28729. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-pr... A summary of the expected community benefits has been provided as follows: The Council requires Tenderers to provide details on their proposed Community Benefit offering at Stage 2 of this Tender process. (SC Ref:792915)