Multichannel Advertising & SEO Agency for Student Recruitment

Concepts

• advertising services
• dundee
• advertising and marketing
• advertising consultancy
• advertising management
• advertising campaign
• student recruitment
• advertising
• a strategic agency partner
• recruitment

Location

Bell Street, Dundee

Description

Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.

Total Quantity or Scope

The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally

Renewal Options

The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months’ notice in writing of its intention to terminate the contract.

CPV Codes

• 79341000 - Advertising services
• 79340000 - Advertising and marketing services
• 79341100 - Advertising consultancy services
• 79341200 - Advertising management services
• 79341400 - Advertising campaign services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Financial restrictions apply.
• Professional qualifications are sought.
• Award on basis of price and quality.

Other Information

The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 28923. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-pr... A summary of the expected community benefits has been provided as follows: Abertay University is committed to delivering positive social and eco-nomic impact through its procurement activities. As part of this contract, the appointed agency is expected to contribute to community benefits, particularly in the areas of education, digital skills development, and employability within Dundee and the wider region. The agency must outline any previous initiatives undertaken that have supported community benefits, as well as plans for ongoing and future contributions. This may include providing training or mentorship opportunities in digital marketing, SEO, and media advertising for students or local job seekers, offering work experience placements or internships, supporting community-based digital literacy projects, or engaging with local businesses and organisations to enhance marketing capabilities. The successful agency will be expected to work in alignment with Abertay University’s commitment to fostering skills development and employability, ensuring that their work contributes positively to the local community. Proposals should demonstrate a clear strategy for delivering measurable community benefits throughout the duration of the contract. (SC Ref:794617)