Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land
A Contract Award Notice
by DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS
- Source
- Contracts Finder
- Type
- Contract (Services)
- Duration
- 3 month
- Value
- £50K
- Sector
- PROFESSIONAL
- Published
- 28 Mar 2025
- Delivery
- 06 Feb 2025 to 02 May 2025
- Deadline
- 20 Feb 2024 12:00
Concepts
Location
1 buyer
1 supplier
- Verian Group London
Description
This experiment is part of our Choice Architecture Test (CAT) series. We have already conducted two tests, CAT 1 and CAT 2, with a third (CAT 3) and fourth (CAT 4) in progress. This will be our fifth test (CAT 5). • CAT 1: tested the effect of defaults on a hypothetical Sustainable Farming Incentive (SFI) application. Results showed a statistically significant increase in the environmental quality of the agreement generated through defaults compared to the current SFI application design. • CAT 2: tested the effect of defaults and guided selection on a hypothetical Countryside Stewardship (CS) mid-tier application. Results for CAT 2 also showed defaults being effective. Compared to the current CS mid-tier design & some aspects of guided selection tested during the experiment, defaults led to more spatially targeted actions being chosen (the primary outcome of the experiment) by farmers, that might indicate higher quality environmental agreements . • CAT 3: will test the effect of geospatial functionality (i.e. presenting guidance on spatial priorities visually) & offering a default totaliser (that shows the potential financial reward for choosing options) on a hypothetical SFI application. Similar to CAT 1, statistical analysis will be conducted to gauge whether results show an improvement in the environmental quality of the agreement compared to the current SFI application design. • CAT 4: will test the effect of offering defaults with farmers who find it difficult to access and use digital tools and services, (i.e. those with low 'digital literacy'), to assess whether findings from CAT 1 & CAT 2 are consistent for these farmers, as well as their more digitally adept counterparts.
Award Detail
1 | Verian Group (London)
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CPV Codes
- 79315000 - Social research services
Indicators
- Contract is suitable for SMEs.
- Contract is suitable for VCOs.
Other Information
CAT 5_Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land_Redacted CAT 5_Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land_Redacted.pdf
Reference
- CF-0478200D8d000003VQwdEAG
- CF b77939a8-5249-4f30-a3ca-ed1508ccc03a