Behaviour Change

• Value: £2M

The Cambridge City place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Cambridgeshire City. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations.

• Value: £1M

The East Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within East Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations.

• Value: £1M

The Fenland place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Fenland. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations.

• Value: £2M

The Huntingdonshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Huntingdonshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations.

• Value: £2M

The South Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within South Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations.

• Value: £4M

The Centralised Support Function will be delivered as a Cambridgeshire wide model . It will: 1. Provide an effective Single Point of Contact (SPOC) for residents from all places to access their local services. 2. Provide a digital self-management service for residents from all places. 3. Coordinate communications across the different place based services and support local and national campaigns. 4. Provide behaviour change training programme to support the place based services. 5. Provide Community Intensive Weight Management Services to enable residents to achieve a healthy weight.