Creative Marketing Services (Sales & Care) Framework

Concepts

• advertising and marketing
• bradford
• shared ownership sale
• our new build sales programme
• our dedicated sales brand
• the highest ranked framework agency
• four creative marketing agencies
• care
• marketing
• sale

Location

United Kingdom:

Description

Anchor’s New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55. To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency). We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns. Anchor's direct estimated spend is likely to be circa £1M.

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• This is a recurring contract.

Other Information

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