Strategic Marketing and Communications

A Tender Notice
by UNIVERSITY OF EDINBURGH

Source
Find a Tender
Type
Contract (Services)
Duration
23.5 month
Value
£1M
Sector
PROFESSIONAL
Published
28 May 2025
Delivery
To 21 Jun 2027 (est.)
Deadline
01 Jul 2025 11:00

Concepts

Location

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative aims to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University’s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.

Lot Division

1 Paid Digital Advertising and Digital Strategy
  • Value: £600K

The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events.
2 Public Relations
  • Value: £400K

This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University’s profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.
3 Branding and Design
  • Value: £400K

This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.

Renewal Options

The University will have the option to extend this contract by an additional period of 24-months.

Award Criteria

Technical 60
price 40

CPV Codes

  • 79342000 - Marketing services
  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services
  • 79341100 - Advertising consultancy services
  • 79341200 - Advertising management services
  • 79341400 - Advertising campaign services
  • 79416000 - Public relations services
  • 79416100 - Public relations management services
  • 79416200 - Public relations consultancy services

Indicators

  • This is a one-off contract (no recurrence)
  • Options are available.
  • Renewals are available.
  • Staff qualifications are relevant.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 28601. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-pr... A summary of the expected community benefits has been provided as follows: The University is seeking a partnership with an organisation who is committed to delivering community benefits for this contract in the Edinburgh city region. We have provided an indicative community benefit menu (Schedule 10) to illustrate the type of community benefits that could be delivered and we welcome your own organisations suggestions. Bidders are to complete the community benefit menu alongside a methodology detailing how you will resource, deliver, evidence and report your proposed benefits. The exact nature, delivery and/or monitoring arrangements of proposed community benefits may be clarified or co-created post tender, however, the bidder response will be enforced as part of the contract at the discretion of the University. (SC Ref:797930)

Reference

Domains