Media and Creative Services

A Tender Notice
by CROWN COMMERCIAL SERVICE

Source
Find a Tender
Type
Framework (Services)
Duration
4.5 year
Value
£2B-£2B
Sector
PROFESSIONAL
Published
29 May 2025
Delivery
14 Dec 2025 to 30 Jun 2030
Deadline
28 Jul 2025 14:00

Concepts

Location

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

Crown Commercial Service, as the Authority, intends to put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. It is intended that this commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns

Lot Division

1 Media Strategy, Planning and Buying
  • Duration: 4.5 year
  • Value: £2B

Media Strategy, Planning and Buying, including provision of a marketing operating system planning. (one place)

Award Criteria
Social Value Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Media Strategy and Planning You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Harnessing Modern Technology and Artificial Intelligence (AI) You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Harnessing Content Creator and Influencer Marketing Opportunities You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Domestic Scenario Brief - Addressing the harms of alcohol (Presentation) You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
International Scenario Brief - Republic of Korea FTA (Free Trade Agreement) Campaign (Presentation) You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Digital Technology Solutions Demonstration You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _
2 Out of Home Media Buying
  • Duration: 4.5 year
  • Value: £20M

Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards. (one place)

Award Criteria
Social Value Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Out of Home Data Driven Approaches You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Transparency in the Out of Home Media Landscape You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _
3 Media Strategy and Planning
  • Duration: 4 year
  • Value: £150M

Paid, owned, earned planning. International and Domestic capability. (one place)

Award Criteria
Social Value Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Media Strategy and Planning You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Harnessing Modern Technology and Artificial Intelligence (AI) You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _
4 Creative Strategy and Development
  • Duration: 4 year
  • Value: £20M

A roster of agencies providing creative strategy and development. Can also provide content production & fulfilment in house or via a subcontract to Lot 5 agency. (8 places)

Award Criteria
Social Value Declaration You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Client Service Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Creative Strategy and Development You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Domestic Brief Scenario Addressing the harms of alcohol You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
International Brief Scenario Republic of Korea Free Trade Agreement (FTA) Campaign You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _
5 Content Production
  • Duration: 4 year
  • Value: £70M

Production and fulfilment agency providing access to digital asset management and workflow tool. (one place)

Award Criteria
Social Value Declaration You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Client Service Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Onboarding, Offboarding and Technology Integration You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _
6 Events
  • Duration: 4 year
  • Value: £150M

A roster of agencies with capability to deliver high value, strategic events and experiential marketing campaigns. (six places)

Award Criteria
Social Value Declaration You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Collaborative Working You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Urgent Large Scale Events You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Evolving Requirements You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _
7 Integrated End-to-end Campaigns
  • Duration: 4 year
  • Value: £50M

Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. (three places)

Award Criteria
Social Value Declaration You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Client Service Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Seamless Integration for Maximum Impact You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Media Strategy, Planning and Buying You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _
8 Marketing Audit and Advice
  • Duration: 4 year
  • Value: £10M

Marketing audit and assurance (one place)

Award Criteria
Social Value Declaration You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Account Management Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Technical Delivery You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme.
Price _

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341400 - Advertising campaign services
  • 79342000 - Marketing services
  • 92200000 - Radio and television services
  • 92210000 - Radio services
  • 92220000 - Television services
  • 79341000 - Advertising services
  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
  • 79311000 - Survey services
  • 79341200 - Advertising management services
  • 79342100 - Direct marketing services
  • 79416000 - Public relations services
  • 79416100 - Public relations management services
  • 79530000 - Translation services
  • 79821100 - Proofreading services
  • 79822300 - Typesetting services
  • 79822500 - Graphic design services
  • 79933000 - Design support services
  • 79961000 - Photographic services
  • 92100000 - Motion picture and video services
  • 72330000 - Content or data standardization and classification services
  • 79415200 - Design consultancy services
  • 79952000 - Event services
  • 79950000 - Exhibition, fair and congress organisation services
  • 79952100 - Cultural event organisation services
  • 79956000 - Fair and exhibition organisation services
  • 79710000 - Security services
  • 32000000 - Radio, television, communication, telecommunication and related equipment
  • 60100000 - Road transport services
  • 79430000 - Crisis management services
  • 79200000 - Accounting, auditing and fiscal services
  • 79210000 - Accounting and auditing services

Other Information

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Reference

Domains