Paid Media Services

Concepts

• sheffield
• advertising campaign
• media planning
• media buying
• paid media channels
• an overall bank media strategy
• paid media services
• the wider bank’s paid media campaigns
• media services
• media

Location

United Kingdom:

Description

British Business Bank (‘the Bank’) is seeking to review and appoint an agency to deliver media planning, buying, campaign delivery and optimisation across the Bank’s paid media channels, providing outcome-based, end-to-end national and regional campaign management. This also includes delivery of campaigns for its Start Up Loans programme. Historically, this was operated by a separate agency; with media buying and planning consolidated into a single agency for the Bank back in 2020. Over the past 5 years it has been managed alongside the wider Bank’s paid media campaigns but still planned and bought separately. The expectation is for further consolidation so that it becomes a key aspect of an overall Bank media strategy moving forward. Over the last few years, the Banks media activity has followed an ‘always on’ approach to help improve knowledge and understanding of ‘access to finance’ amongst SME’s, via the combination of supporting Brand, Content and Product. This has been part of the Marketing Engagement and Demand strategy in order to deliver against the Bank’s objectives: driving sustainable growth, backing innovation, unlocking potential and building the modern green economy. In order to do this, one of our key enablers is that of Customer Centricity – placing customers at the heart of everything we do.

Renewal Options

British Business Bank proposes to enter into a Contract for a period of three (3) years with an optional one (1) year extension, Maximum term being four (4) years.

Award Criteria

CPV Codes

• 79341400 - Advertising campaign services

Indicators

• Renewals are available.

Other Information

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