UOW962 - Advertising and Media Buying Services

A Tender Notice
by UNIVERSITY OF WORCESTER

Source
Find a Tender
Type
Contract (Services)
Duration
3 year
Value
£920K
Sector
PROFESSIONAL
Published
10 Jul 2025
Delivery
01 Jan 2026 to 31 Dec 2028
Deadline
n/a

Concepts

Location

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: • Deliver integrated media planning and buying services. • Provide strategic insights and recommendations. • Ensure value for money through cost-effective ad placements and discounts. • Manage campaigns proactively with data-driven optimisations. • Advise on emerging advertising trends and innovations.

Renewal Options

1 x 12 month extension following successful performance during the initial contract period

Award Criteria

Simple description For the Conditions of Participation stage, tenderers will be shortlisted using the following criteria: Technical Ability - 70% Resource Capacity - 30% For the Tender Stage, the following criteria will be used: Quality - 65% Price and Value for Money - 35%

CPV Codes

  • 79341000 - Advertising services

Indicators

  • This is a recurring contract.
  • Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains