ID 5351281 - DfE Tourism NI - Advertising and Marketing Services

A Contract Award Notice
by TOURISM NORTHERN IRELAND

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£6M-£14M
Sector
PROFESSIONAL
Published
16 Jul 2025
Delivery
not specified
Deadline
n/a

Concepts

Location

Northern Ireland:

Geochart for 1 buyers and 5 suppliers

Description

Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1 Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.

Lot Division

1 Strategic and Lead Creative Agency
Award Criteria
AC1 - Contract Management 7.2
AC2 - Business Continuity 7.2
AC3 - Social Value 10.8
AC4 - Presentation of Marketing Strategy 64.8
AC5 - Average Hourly Rate 10
2 Digital Media Services
Award Criteria
AC1 - Digital Marketing Strategy 64.8
AC2 - Contract Management 7.2
AC3 - Business Continuity 7.2
AC4 - Social Value 10.8
AC5 - Average Hourly Rate 10
3 Offline Media Services
Award Criteria
AC1 - Offline Media Strategy 42
AC2 - Audience Lead 6.3
AC3 - Contract Management 5.6
AC4 - Business Continuity 5.6
AC5 - Social Value 10.5
AC6 - Media Comission Rebate 25.2
AC7 - Average Hourly Rate 4.8

Award Detail

1 Cawley Nea (None)
  • Lot 1 - Strategic and Lead Creative Agency
  • Reference: 040444-2025-1-1
  • Value: £14,375,000
2 MC Saatchi (London)
  • Lot 2 - Digital Media Services
  • Reference: 040444-2025-2-2
  • Value: £6,250,000 [share]
  • Awarded to group of suppliers.
3 Ardmore Advertising Marketing (Holywood)
  • Lot 2 - Digital Media Services
  • Reference: 040444-2025-2-2
  • Value: £6,250,000 [share]
  • Awarded to group of suppliers.
4 Ardmore Advertising Marketing (Holywood)
  • Lot 3 - Offline Media Services
  • Reference: 040444-2025-3-3
  • Value: £14,375,000 [share]
  • Awarded to group of suppliers.
5 Mammoth Design Consultants (Belfast)
  • Lot 3 - Offline Media Services
  • Reference: 040444-2025-3-3
  • Value: £14,375,000 [share]
  • Awarded to group of suppliers.

CPV Codes

  • 79341000 - Advertising services
  • 79340000 - Advertising and marketing services
  • 79341400 - Advertising campaign services
  • 79341200 - Advertising management services

Indicators

  • Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The successful contractor’s performance on the contract will be regularly monitored in line with the tender documentation. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Notice of Unsatisfactory Performance and the contract may be terminated. The issue of a Notice of Unsatisfactory Performance can result in the Contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of three years from the date of issue.

Reference

Domains