Marketing Manchester Business Plan

Concepts

• manchester
• forward planning
• marketing manchester business plan
• greater manchester
• marketing manchester
• marketing and communications activity
• marketing
• key activity
• strategic expertise
• tactical delivery

Location

Description

The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis. Performance will be monitored through a quarterly report on key activity, review of milestones and progress against KPIs, with a follow-up meeting for discussion and forward planning. The GMCA also has frequent interactions with Marketing Manchester as a key strategic partner.

Award Detail

CPV Codes

• None found

Legal Justification

In April 2023, Marketing Manchester received confirmation of VisitEngland Local Visitor Economy Partnership (LVEP) status. As the official agency charged with promoting Greater Manchester nationally and internationally as a place to visit, invest, meet, and study for over 25 years, the work that Marketing Manchester undertakes is essential for raising not only the profile of the city-region itself, but also for Manchester as the gateway to the north of England, and for overall global perceptions of UK cities. Marketing Manchester incorporates the official tourist board for Greater Manchester, as well as the Manchester Convention Bureau, whilst also delivering promotion focused on priority business sectors and campaigns including digital, innovation, and green.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **