MCard Integrated Campaign 2025

A Contract Award Notice
by WEST YORKSHIRE COMBINED AUTHORITY

Source
Contracts Finder
Type
Contract (Services)
Duration
20.5 month
Value
£600K
Sector
PROFESSIONAL
Published
28 Jul 2025
Delivery
22 Jul 2025 to 31 Mar 2027
Deadline
11 Jun 2025 11:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.

Award Detail

1 Ark Marketing & Media (Leeds)
  • Value: £599,860

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79342000 - Marketing services
  • 79413000 - Marketing management consultancy services
  • 79341000 - Advertising services
  • 79341100 - Advertising consultancy services
  • 79341200 - Advertising management services
  • 79341400 - Advertising campaign services

Indicators

  • Contract is suitable for SMEs.

Other Information

Additional data https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=94416&B=UK User / Company https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257

Reference

Domains