Water Efficiency Campaign (WEC)

Concepts

• birmingham
• advertising services
• water efficiency marketing campaign
• water efficiency
• water efficiency policy experts
• water efficiency campaign
• water companies
• water
• ofwats internal water efficiency campaign team
• the water efficiency campaign

Location

North East England:

Description

This isn't your typical brief - and we're not looking for your typical agency-client relationship. We're on the lookout for a Delivery Body - essentially a strategic delivery partner to take the reins on the Water Efficiency Campaign (WEC). That means the Delivery Body will be leading the way on strategy development, implementation and evaluation - all with Ofwat's oversight and collaboration. This is an exciting time for Ofwat and the sector. Ofwat is pioneering a sector-leading transformational approach - leveraging our unique position to establish the first large-scale, centrally funded behaviour change, water efficiency marketing campaign covering both England and Wales. To make this happen, Ofwat will facilitate the procurement process on behalf of the 16 water companies and the successful supplier. What is a Delivery Body? The Delivery Body (DB) will be Ofwat's end to end delivery partner for the WEC. Think of it as a campaign dream team - combining sharp marketing know-how, consumer expertise with current knowledge of the water and / or utility sectors. This isn't just about great creative ideas (though we want that too). It's about building a group that can develop, deliver and evaluate a campaign that cuts through the noise, is grounded in insight, built for impact, and backed by sector expertise. What should the Delivery Body do? We expect the Delivery Body to cover the full range of marketing skillsets including (but not limited to): creative, content development, branding, channel planning, digital, social, media buying, partnership marketing, multicultural expertise, PR, evaluation. These skillsets must be firmly underpinned by extensive, demonstrable evidence of behaviour change marketing with proven results that have delivered impact. We also require project management, governance and stakeholder engagement. Upon appointment, we will work with the successful bidder to develop and refine the Delivery Body role, including any relevant SLAs and KPIs. The Water Efficiency Campaign (WEC) will be a major marketing initiative covering England and Wales, representing a step change in both budget and collaboration across the sector. Expectations are high, sector support is strong and our ambitions are even higher. We're looking for talent to match. We want the best minds from across water, utilities and marketing to join forces and help us make a splash (pun very much intended)! We're outlining the challenge, then passing the baton to you. We want your fresh thinking and bold recommendations to help us bring this campaign to life to deliver measurable behaviour change. Ofwat's internal Water Efficiency Campaign team brings together deep expertise in behaviour change marketing, utility sector engagement, communications, and water efficiency policy experts. It's been carefully built to support this work and will partner with you as the delivery lead. You'll be working closely with us as a trusted, strategic partner - not just a supplier or an extra pair of hands. The Delivery Body will be overseen by Ofwat's Principal Head of Marketing. This isn't just about getting a campaign out the door - it's about setting a high standard for how we collaborate with water companies, consumers, environmental groups and other stakeholders to drive a step change in water efficiency. We expect the Delivery Body to reflect this approach, bringing in organisations or individuals with deep experience in the water and/or utility sectors. This isn't optional - it's essential. We need a strategic partner who's ready to think big, challenge the status quo, and deliver work that ultimately changes behaviour and saves water. The scope covers the WEC only and we don't expect this campaign to extend into other areas of Ofwat's work. The WEC and the associated funding has been allocated specifically as part of the Price Review process, and it must be used solely for this purpose. Please note that, as above, Ofwat are undertaking this procurement exercise on behalf of the 16 water and wastewater companies of Wales and England: Anglian Water - ANH Dŵr Cymru - WSH Hafren Dyfrdwy - HDD Northumbrian Water - NES Severn Trent Water - SVE South West Water - SBB Southern Water - SRN Thames Water - TMS United Utilities Water - UUW Wessex Water - WSX Yorkshire Water - YKY Affinity Water - AFW Portsmouth Water - PRT South East Water - SEW South Staffs Water - SSC SES Water - SES

Award Criteria

CPV Codes

• 79341000 - Advertising services
• 79342000 - Marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** 'IWC Final Report and WEC 21 July 2025' document has been added (found under Documents section). This letter clarifies Ofwat's ongoing role in the Water Efficiency Campaign (WEC), in light of the Independent Water Commission's (IWC) final report. A zip folder containing all Associated Tender Documents has also been uploaded, due to technical issues with documentation availability through the Find-a-Tender service portal. This zip folder comprises: - PROC.0100 WEC PSQ - FINAL .docx (PROC.0100 Water Efficiency Campaign (WEC) Procurement Specific Questionnaire (PSQ)) - WEC Supplier Event presentation Slides.pdf (WEC Supplier Event Slides - Water Efficiency Campaign - Marketing Tender Event / WEC Supplier Event 10 July 2025 Slides) -WEC Supplier Event Specification.pdf (WEC Specification) -250710 WEC Supplier Event Annex A Delivery Body Details .pdf (WEC Spec - Annex A Delivery Body Details) -250710 WEC Supplier Event Annex B Consumer Research and Insight.pdf (WEC Spec Annex B - Consumer Research and Insights) - 250710 WEC Supplier Event Annex C Business Retail Water Market Overview.pdf (WEC Spec Annex C - Business Retail Market Overview) - 250710 WEC Supplier Event Annex D Non-household Research and Insight.pdf (WEC Spec Annex D - Non-Household Research and Insight)" - WEC Supplier Event Q and A.pdf