QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)

A Contract Award Notice
by QUEEN'S UNIVERSITY BELFAST

Source
Find a Tender
Type
Contract (Services)
Duration
1 year (est.)
Value
£2M-£4M
Sector
PROFESSIONAL
Published
11 Aug 2025
Delivery
To 06 Aug 2026 (est.)
Deadline
n/a

Concepts

Location

Belfast, Northern Ireland

Geochart for 2 buyers and 2 suppliers

2 buyers

2 suppliers

Description

The University has a requirement for a marketing partner to support the Global Marketing and Reputation teams achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 – Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).Lot 2 – Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).

Lot Division

1 Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (

Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in international markets (North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.
2 Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan A

The agency will be responsible for: • Planning and buying of out of home campaigns in international markets North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).. This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. • Robust reporting and advice on out of home opportunities for the University to inform future planning and buying.

Award Detail

1 Akerolabs (Brighton)
  • Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner
  • Reference: qub/2670/25
  • Num offers: 3
  • Value: £3,500,000
2 Krow Agency (Belfast)
  • Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner
  • Reference: qub/2670/25
  • Num offers: 1
  • Value: £1,500,000

Renewal Options

1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Award Criteria

Technical 70.0
PRICE 30.0

CPV Codes

  • 79341400 - Advertising campaign services
  • 79341200 - Advertising management services
  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services
  • 79341100 - Advertising consultancy services

Indicators

  • Options are available.
  • Award on basis of price.

Reference

Domains