Persuasive Design and Time on Platforms

Concepts

• market research
• prolonged online platform engagement
• online platforms
• persuasive design features
• platforms
• childrens time
• the persuasive design features
• design
• platform
• persuasive

Location

Description

Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this. To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.

Award Detail

CPV Codes

• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.