Creative Services Framework

A Addendum Notice
by TRANSPORT FOR GREATER MANCHESTER

Source
Find a Tender
Type
Framework (Services)
Duration
3 year
Value
£4M
Sector
PROFESSIONAL
Published
19 Aug 2025
Delivery
02 Mar 2026 to 01 Mar 2029
Deadline
17 Sep 2025 15:00

Concepts

Location

Greater Manchester:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework. The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably. TfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities. TfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks. Given this expansion and the fact marketing is a specialist area, TfGM's internal Marketing team is looking to source external support to help deliver its ambitions. TfGM are looking to award suppliers under the following lots: Lot 1: Strategy & Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution & production, seasonal planning, messaging strategy and audience & market analysis. Lot 2: Artwork & Graphics - includes graphic design, creating artwork, versioning and copywriting.

Lot Division

1 Strategy & Creative
  • Value: £3M

This Lot will have a strategic focus on delivering marketing campaigns through creative alignment, brand consistency, and delivery of high-impact visual assets. o Gathering of audience insights o Market analysis o Inform TfGM of industry trends o Seasonal planning o Messaging strategy o Creative strategy o Marketing strategy o Campaign strategy o Ideation & concepting o Multi-channel campaign planning o Production & delivery of campaign assets including photography, video, audio production and copywriting
2 Artwork & Graphics
  • Value: £700K

This Lot will encompass both business-as-usual activities, as well as collaboration on marketing campaigns to ensure timely delivery of creative assets and campaign requirements. o Artworking across varying demographics. o Graphic Design o Versioning o Presentations (e.g. PowerPoints) o Cartography o Illustration o Animation (for social media, internal audiences, TV etc.) o Motion Graphics o 3D Modelling o Copywriting

Renewal Options

Extension dependant on framework still meeting requirements for TfGM.

Award Criteria

Technical _
Social Value _
Commercial _

CPV Codes

  • 79310000 - Market research services
  • 79340000 - Advertising and marketing services
  • 79822500 - Graphic design services

Indicators

  • Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains