IWM/2526/APE/3466: Audience Segmentation Development Project for Imperial War Museums

Concepts

• market and economic research
• audiences
• diverse audience groups
• audience segments
• new audiences
• iwm’s audiences
• both engaged and potential audiences
• imperial war museums
• a comprehensive and future-facing audience segmentation system
• our existing segmentation

Location

United Kingdom:

Description

Imperial War Museums (IWM) is seeking a research partner to develop a comprehensive and future-facing audience segmentation system. This new approach will replace our existing segmentation, created in 2015, and will be designed to reflect the full spectrum of IWM’s audiences—both current and potential. The segmentation system should be transformational, enabling IWM to better understand and connect with diverse audience groups. It will inform and enhance decision-making across the organisation, supporting the development and promotion of public programming, exhibitions, events, digital content, and engagement initiatives. We are looking for a partner who can deliver a bespoke segmentation model that is inclusive, actionable, and embedded across IWM. The model should support teams in communications, marketing, digital, learning, and programming, and help us reach new audiences while continuing to serve existing ones effectively. This work will result in: - A set of audience segments that reflect both engaged and potential audiences. - A programme of internal engagement to ensure the segmentation is understood, adopted, and used across IWM. - The successful partner will play a key role in helping IWM build a shared language around audiences, enabling us to deepen our impact and broaden our reach. Access Code : 45EC6EXH35

Award Criteria

CPV Codes

• 79300000 - Market and economic research; polling and statistics
• 79310000 - Market research services

Other Information

For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Market-and-economic-resear... To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/45EC6EXH35 ** PREVIEW NOTICE, please check Find a Tender for full details. **