Modernising and Transforming Donor Recognition

Concepts

• bristol
• project management
• donor recognition scheme
• donor recognition
• donor motivations
• donor engagement
• transforming donor recognition
• donors
• its donor recognition scheme (drs
• transformation

Location

Bristol

Description

NHS Blood and Transplant is undertaking a strategic review and transformation of its Donor Recognition Scheme (DRS). Launched in 2014, the existing scheme has played a valuable role in acknowledging the contributions of donors and encouraging ongoing participation. However, in the face of changing public expectations, donor motivations, and operational priorities, the scheme is increasingly seen as misaligned with the organisation’s strategic goals. This requirement is for Professional Consultancy Support Services to build on the findings of a recently completed six-week review, with a proposed roadmap for modernising donor recognition. This will include donor engagement, pilot activity, further design, and implementation planning which will take place across a 3-month period

Total Quantity or Scope

Direct award under the RM6187 CCS framework for management consulting services, PCR15. This requirement is for Professional Consultancy Support Services to build on the findings of a recently completed six-week review, with a proposed roadmap for modernising donor recognition.

Award Detail

Award Criteria

CPV Codes

• 72224000 - Project management consultancy services

Indicators

• Award on basis of price.

Legal Justification

NHSBT conducted a six-week donor loyalty discovery project that concluded in May 2025 with Moorhouse Consulting. We are seeking further strategic expertise and guidance to help investigate, develop, progress and implement the 21 recommendations made during the projects discovery. Due to the urgency, continuity and wider context of the discovery work, a direct access award with the incumbent was considered the most suitable option to progress. Appointing Moorhouse Consulting via a direct award offers the best overall value to NHSBT. Importantly it provides accelerated delivery, access to their expertise, time and cost efficiencies, reduced procurement costs and mitigates many of the risks onboarding a new supplier entail. Completing a full tender or competition via quotation fails to meet the level of urgency required of this work. It will add delay to identify suitable agencies, onboard them, and brief them on all work and progress to date. Relationships will need to built and new ways of working formulated, all of which add delay tight deadlines.