Web Optimisation Platform

Concepts

• information technology
• exeter
• web optimisation platform
• our web optimisation programme
• platform
• web
• optimisation
• previous actions
• specific countries
• clear goals

Location

United Kingdom:

Description

We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Renewal Options

Initial contract period of one year with the option to extend for up to three years in up to twelve month increments.

Award Criteria

CPV Codes

• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• This is a recurring contract.
• Renewals are available.

Other Information

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