Digital Loyalty and Subscription Model Application

Concepts

• rhondda cynon taf
• software package
• digital loyalty scheme
• subscription pricing tiers
• digital loyalty
• loyalty points
• subscription model application
• a digital loyalty scheme
• a subscription tier
• digital

Location

Various websites linking to train services across Wales

Description

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

Total Quantity or Scope

Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.

Award Detail

CPV Codes

• 48000000 - Software package and information systems

Indicators

Legal Justification

In accordance with Article 50 (1) could only be provided by the awarded supplier due to the absence of competition for technical reasons (ii) i.e. the TfW specific requirements and rail industry specific parameters within which the interim was required to deliver and the protection of exclusive rights, including intellectual property rights of the supplier established during the initial pilot stage.

Other Information

Supplier was identified through a competitive process advertised and undertaken via the TfW Innovation Lab. This is an interim solution whilst TfW works through and transitions to its future retail strategy. Future tendering opportunities will be advertised on the Sell2Wales advertising portal. (WA Ref:155017)