Search Engine Optimisation Services (SEO)

A Contract Award Notice
by VISITSCOTLAND

Source
Find a Tender
Type
Contract (Services)
Duration
1 year (est.)
Value
£371K
Sector
TECHNOLOGY
Published
09 Oct 2025
Delivery
To 04 Oct 2026 (est.)
Deadline
n/a

Concepts

Location

Edinburgh

Geochart for 2 buyers and 1 suppliers

2 buyers

1 supplier

Description

Search Engine Optimisation services for VisitScotland

Total Quantity or Scope

The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com

Award Detail

1 Big Wednesday (Edinburgh)
  • Reference: vseh24013
  • Num offers: 16
  • Value: £370,908
  • Contractor is an SME.

Renewal Options

Due to the optional two one-year extensions – see II.2.7

Award Criteria

Data Analysis & Insights 20.0
Technical Search Engine Optimisation 10.0
Digital Outreach 10.0
Key Word Research and Monitoring 15.0
Content Optimisation 5.0
PRICE 40.0

CPV Codes

  • 72000000 - IT services: consulting, software development, Internet and support
  • 72212220 - Internet and intranet software development services
  • 72212221 - Internet browsing software development services
  • 72421000 - Internet or intranet client application development services

Indicators

  • Options are available.
  • Award on basis of price.

Other Information

Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015. Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar) Any contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation. Question 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will be requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract. (SC Ref:812714)

Reference

Domains