THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES

A Contract Award Notice
by THE CROWN ESTATE

Source: Find a Tender
Type: Contract ()
Duration: not specified
Value: £288K

Sector: MISCELLANEOUS
Published: 04 Nov 2025
Delivery: not specified
Deadline: n/a

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

Crown Estate London

1 supplier

April Strategy London

Description

New thinking of customer value propositions owned by senior stakeholders and used to direct strategic conversations with customer relationship teams Complete customer prioritised list and engagement plans across Marine and Urban Customer profiles adapted for use by Insight team and customer relationship teams

Award Detail

1	April Strategy (London) THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES Reference: 1 Value: £288,000

CPV Codes

None found

Legal Justification

April Strategy was contracted with us to deliver our customer strategy following a full tender in 2021 - the segmentation work specifically, is using a methodology which we built together. The segmentation work with them is nearing completion. They have full awareness and direct engagement in our business - across SBUs into sectors.