AHG_000363 - Creative Marketing (strategic)

Concepts

• marketing management
• creative marketing
• bradford
• hanover group
• provision of a creative services agency
• number of creative agencies
• effective marketing campaigns
• marketing teams
• marketing of anchors product portfolio
• advertising creative

Location

Bradford:

Description

Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities. We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.

Total Quantity or Scope

Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs. The deliverables may be subject to change and are as follows: - Integrated campaign planning, delivery and management - Advertising Creative - Digital Services - Strategic Marketing - Account services These elements will support the marketing of Anchors product portfolio: - Retirement properties for rent - Extra Care - Retirement Villages - Properties for sale - Care Homes In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets. Additional information: The dates included in this PIN are estimated dates and may be subject to change.

Renewal Options

1+1

CPV Codes

• 79413000 - Marketing management consultancy services

Indicators

• Renewals are available.
• Staff qualifications are relevant.

Other Information

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