Contract for the Provision of Customer Relationship Management System

Concepts

• customer relation management
• aberdeen
• customer services
• information systems
• customer relationship management system
• customer relationship management
• a comprehensive customer relationship management (crm) system
• the provision of customer relationship management system
• system
• management

Location

Aberdeen City and Aberdeenshire:

Description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Renewal Options

Optional extension of up to 12 months

Award Criteria

CPV Codes

• 48445000 - Customer Relation Management software package
• 72212445 - Customer Relation Management software development services
• 79342300 - Customer services
• 48000000 - Software package and information systems
• 48100000 - Industry specific software package

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.
• Staff qualifications are relevant.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=799544. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (SC Ref:799544) Download the ESPD document here: https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=799544