Behaviour Change

A Contract Award Notice
by CAMBRIDGESHIRE COUNTY COUNCIL

Source
Find a Tender
Type
Contract (Services)
Duration
5 year (est.)
Value
£11M
Sector
HEALTH
Published
17 Sep 2025
Delivery
To 22 Aug 2030 (est.)
Deadline
n/a

Concepts

Location

Alconbury Weald

Geochart for 2 buyers and 6 suppliers

2 buyers

1 supplier

Description

Cambridgeshire County Council are tendering for a Behaviour Change Service that will deliver evidenced based health improvement and behaviour change interventions, to support Cambridgeshire residents adopt healthy behaviours. It has a focus on modifiable lifestyle behaviours that reduce life expectancy, increase health inequalities, and increase the risk of chronic diseases including cardiovascular disease (CVD), diabetes, some cancers, respiratory illnesses, and dementia, as well as negatively affecting mental wellbeing. The provision of evidence-based services is essential if the Services are to support delivery of the key high-level outcomes. The Service will reflect the principle of proportionate universalism and will use population health management approach to identify higher levels of need. It will address health inequities and inequalities through embedding proportionate universalism into service delivery ensuring that services are delivered at scale and intensity proportionate to the local need. This procurement is being conducted in accordance with the Provider Selection Regime (PSR) of the Healthcare Services Regulations 2023.

Lot Division

1

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. Services to be provided: The Cambridge City place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Cambridgeshire City. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridge City. This preferred bidder is a new provider for the delivery of these services within this area.

Award Criteria
Quality & Innovation 35.0
Integration, collaboration and service sustainability 7.0
Improving access, reducing health inequalities and facilitating choice 17.5
Social Value 10.5
Value 30.0
2

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The East Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within East Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within East Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

Award Criteria
Quality and Innovation 35.0
Integration, collaboration and service sustainability 7.0
Improving access, reducing health inequalities and facilitating choice 17.5
Social Value 10.5
Value 30.0
3

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Fenland place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Fenland. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Fenland. This preferred bidder is a new provider for the delivery of these services within this area.

Award Criteria
Quality and Innovation 35.0
Integration, collaboration and service sustainability 7.0
Improving access, reducing health inequalities and facilitating choice 17.5
Social Value 10.5
Value 30.0
4

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Huntingdonshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Huntingdonshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Huntingdonshire. This preferred bidder is a new provider for the delivery of these services within this area.

Award Criteria
Quality and Innovation 35.0
Integration, collaboration and service sustainability 7.0
Improving access, reducing health inequalities and facilitating choice 17.5
Social Value 10.5
Value 30.0
5

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The South Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within South Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within South Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

Award Criteria
Quality and Innovation 35.0
Integration, collaboration and service sustainability 7.0
Improving access, reducing health inequalities and facilitating choice 17.5
Social Value 10.5
Value 30.0
6

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Centralised Support Function will be delivered as a Cambridgeshire wide model . It will: 1. Provide an effective Single Point of Contact (SPOC) for residents from all places to access their local services. 2. Provide a digital self-management service for residents from all places. 3. Coordinate communications across the different place based services and support local and national campaigns. 4. Provide behaviour change training programme to support the place based services. 5. Provide Community Intensive Weight Management Services to enable residents to achieve a healthy weight. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

Award Criteria
Quality and Innovation 49.0
Integration, collaboration and service sustainability 10.5
Improving access, reducing health inequalities and facilitating choice 3.5
Social Value 7.0
Value 30.0

Award Detail

1 Morelife (Leeds)
  • Cambridge City
  • Num offers: 5
  • Value: £1,504,908
  • Contractor is an SME.
2 Morelife (Leeds)
  • East Cambridgeshire
  • Num offers: 4
  • Value: £1,026,240
  • Contractor is an SME.
3 Morelife (Leeds)
  • Fenland
  • Num offers: 4
  • Value: £1,195,575
  • Contractor is an SME.
4 Morelife (Leeds)
  • Huntingdonshire
  • Num offers: 5
  • Value: £1,868,320
  • Contractor is an SME.
5 Morelife (Leeds)
  • South Cambridgeshire
  • Num offers: 4
  • Value: £1,627,096
  • Contractor is an SME.
6 Morelife (Leeds)
  • Centralised Support Function
  • Num offers: 4
  • Value: £3,798,702
  • Contractor is an SME.

Renewal Options

This is a 5 year contract, with the option to extend by up to an additional 24 months

CPV Codes

  • 85100000 - Health services

Indicators

  • Options are available.
  • Award on basis of price and quality.

Other Information

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of the contracts is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 or the Procurement Act 2023 do not apply to this award. The publication of this notice marks the start of the standstill period. Representations by providers must be made to the relevant authority by midnight at the end of the 30th of September 2025. The contracts have not yet formally been awarded; this notice serves as an intention to award contracts under the competitive process of the PSR. Written representations should be sent to thomas.clarke@cambridgeshire.gov.uk Award decision makers: Award of contract was approved by Cambridgeshire County Council's Executive Director for Adults, Health and Commissioning Conflicts of Interest: No conflicts of interest were declared prior to, or during, the preparation of the tender excise, the evaluation or moderation period or the award of the contract. Relative importance of the key criteria: The decision was made through an evaluation methodology covering the 5 criterion for each Lot. For all Lots, the greatest weighting were applied to quality and innovation and value. Quality and Innovation was weighted highly as it was imperative that due to the nature of the service specification and expectations regarding delivery requirements, quality is considered the most important component. This was followed by value to ensure that the service will be delivered within the available financial envelope and for the bidder to provide the local authorities with assurances that there will be robust financial and performance monitoring. Added value was considered though social value, recognising the importance of a providers wider contribution to the Authority's ambitions and benefits to local residents. Lot 1 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 29.77 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 15.4 out of 17.5; Social value: 9.8 out of 10.5. Total score: 87.87% Lot 2 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 30 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 15.4 out of 17.5; Social value: 9.8 out of 10.5. Total score: 88.10% Lot 3 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 30 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 14 out of 17.5; Social value: 9.8 out of 10.5. Total score: 86.70% Lot 4 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 28.29 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 14 out of 17.5; Social value: 9.8 out of 10.5. Total score: 84.99% Lot 5 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 28.89 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 14 out of 17.5; Social value: 9.8 out of 10.5. Total score: 85.59% Lot 6 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 37.10 out of 49; Value: 27.64 out of 30; Integration, collaboration and service sustainability: 8.40 out of 10.50; Improving access, reducing health inequalities & facilitating choice: 2.80 out of 3.50; Social value: 5.60 out of 7. Total score: 81.54%

Reference

Domains